Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customer
Geoffrey A. Moore
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
"What is the book that changed your life? (not novels or religious texts)"
I think it's a wonderful way to connect in a less superficial way and learn a little more about each other. It's also a wonderful way to discover new books worth reading.
This is one of them. The full list is here.