April 3, 2022
“In order to be credible, the value proposition needs to fit the brand.”

From “Decoded” by @philbarden

This also applies to individuals. It takes years to evolve our persona. Often we don’t even try new things because we know what people expect from us. We know it’s too risky.

This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.