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My new normal since Amazon has opened a #JustWalkOut store near me.

Compared to this, even the best self-service supermarket around feels obsolete.

Keep ignoring the impact of #FrictionlessIT on consumer behaviour at your peril. https://t.co/FCYj7CUsQ3

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A new version of my Friction Curve (for application delivery) – circa 2015-2016. Probably still very imprecise, but better at conveying the point.

#frictionlessIT https://t.co/i7wXMXPSpU

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This is the latest of a string of horrifying security issues with Zoom. Yet, I’m inundated by meeting requests on it. This is the ultimate proof that #frictionlessIT beats anything else. Ignore at your peril >

Market for stolen Zoom credentials is booming https://t.co/Z2OEmu37Gf

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@McKinsey I have said for years that the design of enterprise IT offering must take into account the generational shift in the audience and the different expectations in terms of ease-of-use, speed, and availability. #FrictionlessIT is not just a hashtag I made up. It’s a biz imperative.

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What @MarkPavWT, @catycaldwell and the rest of the IntelliSense/IntelliCode team at @Microsoft have done over the years is exceptional. Think about how it transforms the coding experience for beginners, how it reshapes the learning curve. A wonderful example of #frictionlessIT

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OMG, yes. This is a very rare, legit example of #FrictionlessIT. The solution to a miserable UX is thinking harder, not saying “it is what it is”. I hope you guys succeed. > @TypingDNA launches Chrome extension that verifies your identity based on typing https://t.co/KmpZxXdUP0

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Clock is ticking. #FrictionlessIT > “Gen Z (born after 2000) make up more of the global population (25%) than any other generation. By 2020, they will be out of school, making up 20% of the global workforce right behind Millennials.” https://t.co/OyfrTp7KPg

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Some engineers understand the need for a #FrictionlessIT much more than some product managers. It’s not about your role in the organization or how tech hardcore you are. It’s how your brain is wired to realise (and apply as a mantra) that simple drives adoption, not complex.