August 2, 2022
The friction of a task is not proportional to the time required to complete the task.

A task might require just 10 minutes or 30 seconds of your day, but the perceived friction associated with it might feel so enormous that people don’t do it.

Eliminate the cause of friction.

This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.