March 29, 2022
12/ The TAM is just a story we tell ourselves within BUs and in our interactions with investors, analysts, and press. It’s a feel-good number that has no connection with the reality of how people buy and use products, and often places the blame for failure in the wrong places.

Original tweet: https://twitter.com/giano/status/1508765536594837510
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.