March 2, 2022
Sometimes market players acquire minor competitors for this reason:

“Studies show that if we do not have a direct comparison, we are more likely to accept far higher prices for a product simply because the reference frame is missing.”

From Decoded by @philbarden

This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.