January 17, 2022

@yashasolutions A persona, the way we intend it today in marketing/design, is a stereotype of a certain corporate/societal role. It’s a very primitive and imprecise way to predict behaviour. I’m talking about a hypergranular design of every aspects of a synthetic personality, ad-hoc for a client

This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.