January 23, 2021
Trying to factor this in marketing is surprisingly difficult. People resit a lot >

“The fact that people have diminishing sensitivity to both gains and losses has another implication. People will be risk-averse for gains, but risk-seeking for losses”

From “Misbehaving” (Thaler) https://t.co/uqaR0KjfQk

Original tweet: https://twitter.com/giano/status/1353010497453518851
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.