January 13, 2021
2/ First, you let a gaming community become the evangelist of a new IP and build momentum. Then, you leverage the word of mouth to reach the mainstream audience through TV.
Original tweet: https://twitter.com/giano/status/1349337555783868419
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

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