May 27, 2020
How familiar and comfortable the company workforce is with new market segments has a huge impact on the success of an expansion strategy. Too often underestimated. If people don’t know or understand a new market they will not see the opportunity, allocate resources, cooperate etc
Original tweet: https://twitter.com/giano/status/1265682626955956224
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.