November 28, 2019
“Instead of creating the brand first, the company creates customers (through products and social media), then the customers create the brand (through purchases and advocacy), and the brand sustains the company (through customer loyalty).” – The Brand Flip (Marty Neumeier)
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Original tweet: https://twitter.com/giano/status/1200184833416269824
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.