July 15, 2019
One aspect that is often forgotten by vendors is that their software competes against others for a limited customer budget. So vendors better create software that is essential or the perception that it is. It’s a BU or marketing job (respectively). Sales can’t do that at scale.
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Original tweet: https://twitter.com/giano/status/1150685382138372096
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.