April 24, 2019
Companies should be devoted to relentlessly reducing friction in the user experience, for their customers and their employees. Adding redundant tools to achieve the same goal (communicating, for example) increases friction, doesn’t reduce it.
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Original tweet: https://twitter.com/giano/status/1121155443215228929
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.