April 16, 2019
What’s easier to sell for the sales force is not necessarily the best for the customers. The effectiveness of a software offering should be measured by how much of it ends up being shelfware, not by bookings.

Easier to sell is just a shortcut with no legs in the long term.

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Original tweet: https://twitter.com/giano/status/1118134920319262721
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.