September 17, 2018
For people loving iOS 12 new grouped notifications: you might not have realised but now you have 2 actions to perform to understand what’s going on. Which massively increases the friction at scale. You’ll see.

This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.