As I said probably a million times in the last few years, there’s nothing wrong with email. It’s the email client that didn’t evolve according to our communication habits. Today’s news is the nth proof of it.
Companies should be devoted to relentlessly reducing friction in the user experience, for their customers and their employees. Adding redundant tools to achieve the same goal (communicating, for example) increases friction, doesn’t reduce it.
Wait, what? Wasn’t this the product that would kill email? > “Replies to Slack direct messages and channel mentions via email will be available to all users later this year.” https://t.co/43RKlEUfYa
Just to clarify, “data-driven organizations” don’t just collect data and observe it. They also develop/adopt and embrace frameworks to interpret the data in the most unbiased way possible. If you collect data and you read what you want in it, you’re not getting any insight.
Today I am busy writing about lessons that B2B companies can learn from B2C ones, frictionless IT, and automation. The connection between these things is not necessarily obvious.
Modern tech is exposing and enabling the worst human behaviour at scale. The silver lining is that these dark times are forcing investigative journalism to re-emerge after much inactivity. I’m reading great articles from traditional and tech news outlets more and more frequently.