Why does this company matter?

the question that Don Valentine, the founder of Sequoia, would always ask is “Why does this company matter?” That’s a superpowerful question.

The other way to ask the question, especially for early-stage investors, is “Why is your company going to be an important part of the future in ten years?”


This is one of the many passages and charts I find in books and articles on a daily basis. They span many disciplines, including:

I occasionally add a personal note to them.

The whole collection is available here.