Rational analysis is something we awkwardly laid atop culture
When we revert to a testable analysis of what works, we’re relying on the one thing that all humans share: reality. But cultural connection, peer pressure and the power of affiliation and status often short-circuit that analysis.
This happens so often that arguing about facts might not be the best way to make your point.
“Rational goodwill” is shorthand for, “If the analysis is testable, are you prepared to change your mind and accept the alternative that works?”
And yet, more often than we might expect, NASA engineers, doctors, political leaders and households would have to honestly answer that with a ‘no’.
It might be that culture isn’t something we awkwardly laid atop rational analysis. It might be the other way around.