How to structure a pitch deck according to Sequoia Capital

We publish this deck about how we like pitch decks to be structured. You don’t need to do it exactly in this order, but it is a way to organize your thoughts on why your company matters.

Here’s the order:

1. Company Purpose
2. Problem
3. Solution
4. Why Now?
5. Market Size
6. Competition
7. Product
8. Business Model
9. Team
10. Financials


This is one of the many passages and charts I find in books and articles on a daily basis. They span many disciplines, including:

I occasionally add a personal note to them.

The whole collection is available here.