Do things that might not work

The first mindset is pretty common. Take good notes. Make tiny changes. Repeat. Improve. Incrementally move along the asymptote. Test and measure.

The other mindset is rare indeed. Do things that might not work. Develop new assertions. Go past the edges to unexplored territory. Try to figure out why things are the way they are. Fail often.

Real innovation comes from the science of “this might not work.”