September 10, 2019
Even in enterprise IT, product quality (or value) has little to do with adoption scale. Brand gravity has. For mass adoption in a crowded market, a product must come out of a well-known brand. For mass support within an org, a product must come out of a well-known product owner.
Original tweet: https://twitter.com/giano/status/1171411847884476417
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.
I archive all my tweets here.
I archive all my tweets here.