Charging ten to fifty times what products actually cost to make isn't going to last

The group on the fashion leg visited an apparel factory that was making $ 9 sport coats for the retailer Abercrombie & Fitch, which then sold them at retail for $ 500. The same factory was also selling the coats with a different button pattern directly online for $ 90—and still making a fat profit.
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“It was unbelievable what we saw,” Faricy said. “We realized that people charging ten to fifty times what products actually cost to make, based on a brand name, wasn’t going to last and consumers would be the winners.”