March 26, 2021
I love these new @Apple ads. Describing a technical capability as a way to achieve a business outcome. Not for the sake of it.

That’s what matters to people. Enterprise product marketing could learn so much from these:
https://t.co/7lmj9dtBXb
https://t.co/U4OdiaVUqQ https://t.co/GcTJkCZOFB


This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.

I archive all my tweets here.