March 16, 2018
Marketing thinks short term, Strategy thinks long term. If you let Marketing define the strategy, very tactical decisions are made. If you let Strategy define the marketing plan, very abstract communication is generated.
Original tweet: https://twitter.com/giano/status/974652067720687617
This is one of the many thoughts I post on Twitter on daily basis. They span many disciplines, including art, artificial intelligence, automation, behavioral economics, cloud computing, cognitive psychology, enterprise management, finance, leadership, marketing, neuroscience, startups, and venture capital.
I archive all my tweets here.
I archive all my tweets here.