“measured purchase intention in surveys can be made a much better predictor of sales if the product is placed within its competitive environment and hence the relative value of the offer is exposed.” — Decoded (Barden)

A “Frictionless IT” is an IT environment where the behavioural costs tend to zero.

I used to have a pile of 10 unread books in my bedroom. In 2019, they have become 30.
Not because I read less but because there’s a lot more that I want to read. The time we have to build knowledge is too little. How much more effective we’d be if we could absorb books faster?

Any startup working on that will receive a lot of attention (and funding). https://t.co/7Otn5fkqb3

Once cameras have plastered the city (phase 1) and people are identifiable through face recognition (phase 2), the holy grail of non-online mass-surveillance is #AI lip reading (phase 3). It’s told that only 30% of speech can be understood in this way. We’ll see.

Win many awards in 2020. https://t.co/GTBEczi3ti

The top 5 things I purchased in 2019, the ones I’d recommend unconditionally to anyone (alphabetical order):

– @Apple iPad Pro 12.9″
– @Dyson v11 Absolute
– @Grammarly subscription
– @nytimes subscription
– “This is Marketing” by Seth Godin

Goals and Rewards Redraw the Brain’s Map of the World | Quanta Magazine https://t.co/RamI9FY398

How the Brain Creates a Timeline of the Past | Quanta Magazine https://t.co/tR0X0QQ8T1

The Brain Maps Out Ideas and Memories Like Spaces | Quanta Magazine https://t.co/DuKAg1gca0