The Economist uses Google Trends. https://t.co/MF4SYqewL4

Case in point about the 1/9/90 heuristic. After publishing this thread, I received this. The nicest message of 2022. https://t.co/8u4EGibJWd

Somehow related: https://t.co/7KIMw2p4TD

2/ When 90% of your audience doesn’t say a word (even if they are happy), and you have no tools to measure their presence, you either end up thinking that you have a much smaller impact than what you actually have, or that you are doing a bad job.

1/ In a past life, over 15y ago, I was what today would be called “a creator”. One of the hardest things to internalize was the 1/9/90 heuristic: as a creator, you hope to see validation that what you are doing is valuable, but any feedback is welcome.

3/ Then, invariably and randomly, in the most unexpected way, you receive glowing feedback from a member of that 90% portion of the audience that says something along the lines of “I’ve been following you for years, and your work has made such a big difference”

4/ That’s when you meet the 1/9/90 heuristic for the first time. And it’s a shock (or at least it was for me). I never got used to it.

It takes enormous resolve to keep reminding yourself that 90% is out there, paying attention, and they might actually like what you’re doing.

“1% of the population creates, 9% comments, and the remaining 90% lurk – will emerge as the dominant pattern. This rule seems to govern most social networks today and DAOs are another form of social network – one with 100s of $Ms behind them.”

From https://t.co/l8fOI00jSl https://t.co/AKdgJLwcry

The contribution of the Open Source Intelligence Community has been invaluable so far in understanding the evolution of the #Ukraine invasion. Not even the best newspaper has been capable of delivering so much on-depth and so timely information.

Maybe I found a better way to articulate the idea:

On @Twitter you can find people that are or act as invaluable gateways to knowledge.

The same is not true on FB and LinkedIn. It’s much harder to find knowledge gateways. Even when people are the same, they behave differently.