Watching the
@nvidia #GTC22 keynote. Every time I see a self-driving car demo set in California, I can’t help but say aloud: “Sure, but can you do the same in the Italian traffic of Rome or Naples?”

When I’ll see THAT demo, I’ll know it’s for real.

@gruber @daringfireball @vivaldibrowser I don’t think we are taking about the same thing. I just want a Safari shortcut action to execute the action in Safari.
If I see the icon of Safari associated to an action, I expect that. Just like if I see the icon of Contacts, I expect Contacts to perform the Shortcuts action.

@gruber @daringfireball @vivaldibrowser No. It’s because if you have set up a default browser different from Safari, but you ask Shortcuts to execute an action that is Safari specific (eg Open URLs), it insists on doing it with the default browser. So any subsequent special action (eg Get Details) returns an error.

@tomfgoodwin @asymco 2/ We live in a moment of the IT history where the “builder” is king. It’s not just the DevOps movement, but also the emphasis that the VC culture has put on builders.

In an environment like that, it’s easy for builders to think that they have the necessary background & skills

@tomfgoodwin @asymco 1/ Because, over time, that function of marketing has been reclaimed by product mgmt and/or engineering (even if both are already overwhelmed with day to day delivery responsibilities to find time to pay attention and ask big questions).

That ambition didn’t come from nowhere:

@tomfgoodwin @asymco 3/ “Why do I need marketing (or business strategy) to understand what we people want or how the world is changing? I’m already building what people want, and that is all the validation I need.”

Of course, that works only in the short term. But you don’t know until it’s too late.

@tomfgoodwin @asymco 5/ Of course, this becomes a vicious circle. Marketing gets more and more disconnected from people because that role has been “stolen” from them. Hence, their output becomes more and more abstract, to the point of being imprehensible and out of touch.

Look at PR announcements..

@tomfgoodwin @asymco 4/ Marketing doesn’t build anything. Hence, they are not entitled to have a say. Let alone be the expert suggesting the direction.

Sometimes, especially in engineering-driven organizations, marketing isn’t even allowed to improve the quality of the message already decided.

More on the 1/9/90 heuristic, this time from Seth Godin:

“This isn’t how progress actually happens.

The 95% who lurk will almost always lurk. That’s okay.
The place to focus is on the 5%.”

From https://t.co/Kulye6OKYo

I’m sure Anonymous members are nodding in approval >

After “protestware” attacks, a Russian bank has advised clients to stop updating software https://t.co/vXIeeVQVXO