RT @noam: No consumer cares about your tech stack or ideology. Just age old “what’s in it for me”

Wonderful.

I called it one year ago. https://t.co/miizYNxIRx https://t.co/Ekq138ClrZ

RT @benedictevans: Art https://t.co/5put62XVEl

Every week I ask the following question: “What is the book that changed your life?” and then I publish the answers I get.
The last 3:

– Outlines of Pyrrhonism
– The Growth Mindset
– Flow

The full list with over 100 books: https://t.co/9rHgVzhj5m https://t.co/HEuldkf4DR

@Varrivas Thanks for sharing this book with me, Varrivas. The title is now on my list: https://t.co/9rHgVzhj5m

If you are wondering about the reasons for my bizarre question, the answer is somewhere in here: https://t.co/zMGqZ537ii

The average person walks down the street and 2 people, on the 2 opposite sides, are talking to their respective small crowds. Which of the 2 topics will more likely attract the passerby?

Try to imagine the scenario for real and answer as honest as you can.

1/ There’s an immense amount of *actionable* knowledge locked inside books. Things we could do that would improve our condition (financially, for example) immediately or over time. Compared to what we could do, we take minimal advantage of this fact. Why?

2/ People intuitively believe that the main problem is finding the time to read and overcoming the friction of learning. That’s our experience from schools: long hours and enormous effort.

3/ In reality, the main problem is *finding* the books that contain the actionable, proven knowledge. Without this essential step, even reading and absorbing text at 10x the speed we achieve today, would be useless.

Crowdsourcing reviews don’t solve this key problem.