@malekzadeh They cannot create one exactly because they are so disconnected from the product that can’t figure it out. Exactly what I said.

@malekzadeh Sure, but I have something like 50 vendors that narrate all the same identical story and are unable to describe their product.

@epowell101 Slow down! I can criticize only one thing at a time.

RT @alexia: The Google self-driving car would have an aneurysm in India.

I didn’t meet a single IT professional in the last few years that consider today’s IT marketing useful, or credible, or effective.

The product is so far away that IT marketing isn’t even able to identify its strengths anymore and highlight those in a resonating way.

We got to a point where all marketing does is trying to prettify a story, not matter which one. It doesn’t know anything about the product.

AWS Cloud Competitors Look A Bit Foolish At AWS Conference: http://t.co/V9k4Tu15Do < IT marketing is broken. Old tricks won't work in 2014

@FedericaTroni @gunnarwb Maybe not. Or maybe AWS will introduce innovation at same pace they did for the entire platform, changing the game.

RT @FedericaTroni: @a_perilli the trad. VDI scenario seems a little beefed up but AWS is interesting nevertheless. Will dig deeper after #G…