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The Difference Between a Brand and a Logo

From If Nike opened a hotel

What's the promise you made to people?

Marketing

Interested in more?

Emerging Technologies

Synthetic Work Podcast Edition!

AI R&D

AP Workflow for ComfyUI

A free automation solution for creative studios and large firms to generate images with FLUX and Stable Diffusion at scale.

Over 30K downloads!

AP Plot for ComfyUI

A free automation solution for creative studios to evaluate and compare FLUX and SDXL photorealistic AI models.

The State of DeepFake

A series of videos to demonstrate the state of the art of deepfake technologies.

AI Adoption Tracker

A database documenting 130+ early AI adopters across industries and geographies, and 150+ unique use cases.

Fake Show

A synthetic podcast featuring the most realistic synthetic voices today's AI models can generate.

Media

Tech From the Future

A YouTube channel where Alessandro shows what AI can really do.

Synthetic Work

A weekly newsletter to understand how AI is reshaping jobs and careers, workforce productivity, and business operations.

Reality Distortion Fields

A new long-form podcast with Elias Khnaser. Let's apply some critical thinking to tech vendors' marketing hyperboles and product overpromises.

Content

AI for Art

A series of works Alessandro produced as a pioneer of generative AI for art.

The Brain

A collection of the most interesting passages and charts Alessandro finds in books and articles on a daily basis.

Thoughts

A tiny place where Alessandro shares ideas.

Startups Worth Watching

A tracker of startups with enormous potential, curated by Alessandro.

H+

A research project on human enhancement technologies like neural interfaces, augmented reality, biohacking, bionic prosthetics, genetic engineering, nanorobotics, tissue engineering, and wearables.

Bio

Alessandro is the CEO and Chief of Research at Unstable Reality, a boutique R&D lab focused on artificial intelligence.

Alessandro is a contrarian thinker with 25 years of business and product experience in the enterprise IT industry, and a track record in identifying hugely profitable markets and new use cases for emerging technologies ahead of time.

Alessandro also has a track record in identifying over-hyped emerging technologies that eventually have little to no business impact.

Things Alessandro has done in the past:

Tech executive, focused on business and product strategy for Red Hat
Global analyst, leading research in private cloud computing for Gartner
Entrepreneur in the media industry as the founder of virtualization.info
Advisor to Fortune Global 2000 companies
Co-author of the Cloud Computing Risk Assessment⭑ for the European Network and Information Security Agency (ENISA)
Author of a cybersecurity book⭑ for Arnoldo Mondadori Editore
Creator of one of the first ethical hacking trainings in the world for Mondadori Informatica

Alessandro also is:

A public speaker with over two decades of experience on stage delivering almost 500 keynotes
An inventor⭑
An art collector and a former corporate sponsor⭑ for Tate

Alessandro Is
an Expert In

Artificial Intelligence
Automation & Orchestration
Cloud Computing
Cybersecurity
Enterprise IT Management
Open Source
Synthetic Media & Disinformation
Virtualization

Alessandro Is
Passioned About

Art
Augmented Reality
Autonomous Vehicles
Behavioral Economics
Cognitive Psychology
Genetic Engineering
Human Body Enhancement
Industrial Design
Interior Design
Mass Surveillance
Neuroscience
Philosophy
Self-Publishing
UI & UX Design
Wearable Computing

Alessandro
Built

Project Wisdom

The first application of generative AI to automation in the IT industry: a large language model used to generate Ansible automation workflows (now called Ansible Lightspeed).

Ansible Security Automation

An open source-based solution to integrate and orchestrate 3rd party cybersecurity solutions through Ansible.

virtualization.info

From 2003 to 2010, the most authoritative online publication about virtualization worldwide, counting 7 million visitors per year.

Alessandro Invented

US Patent 10778701

Mitigating cyber-attacks by automatically coordinating responses from cyber-security tools.

Alessandro's
Essays

Amazon has won enterprise IT management
Open Source for Business People
Analyst Relations Worst Practices
NoOps: Misguided Hopes, New Ideas, And Three Paths Towards An Attainable Future
A killer app for the VR of the future: life tourism

Alessandro's
Podcasts

In the Press

The MIT mentions Alessandro as a subject matter expert in artificial intelligence in a new research paper:

Why They’re Worried

Milano Finanza interviews Alessandro about the Future of Life Institute (FLI) open letter he signed:

ChatGPT, l’intelligenza artificiale è davvero una minaccia o rimane un affare miliardario?

Financial Times quotes Alessandro about the impact of automation on human labor:

How cloud automation is changing IT: repair, replicate and correct

Time Out quotes Alessandro about censoring creative work produced with generative AI:

"I thought people would understand what I was trying to do": The story behind the film too controversial for London's cinemas

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